[Repost from Summer Facebook Note]

Today I stumbled across a website of a friend of a friend of a friend of a friend who just decided to go “into business” as a photographer. It’s no use trying to figure out who it is, I think there are about 2,385 sites that my friends of friends could collectively find and pool together in this category. And that’s a lowball number.
Without getting into specifics about the drastic issues with this portfolio, I thought I’d point out just how helpful — no, IMPERATIVE — it is to GET FEEDBACK from industry peers (fellow photographers) before you “go into business.” And I am only providing this advice because lately I’ve had a number of requests from people to tell me some initial steps they should take to go into business. And this is only MY opinion, others might not share it.
But get advice…
- Not from your MOM.
- Not from your BFF whose daughter’s 6 month photos you took.
- Not from your Facebook friends.
Get advice from other photographers who are in business as established professionals. Why? If my clients are happy, who cares what other photographers think?
Because other photographers can give you an honest assessment of your strengths and your weaknesses in an unbiased, non-mommy-google, fashion. They can point out compositional issues, focus issues, exposure issues, and post processing issues. They can help you identify what is a definitive style (which may include breaking some rules) and what is a skill issue.
They can help you grow. They can suggest some checkpoints to use as “readiness” before jumping into business. They can help you learn about the myriad of challenges you will face and help you tackle common issues of going into business so that you are prepared to meet them when they arise.
Join an industry forum. There are plenty of them. Some are big, some are small, some are focused on niche markets, some are positive places to be, some are not. Explore them, find one that is right for you.
Once you do that, post your work for critique. Ask for HHCC (hard hat constructive criticism).
Understand that even your worst critic will provide a perspective that you did not previously think of. Learn from feedback. If your feelings are hurt, walk away for a little bit, digest it, but don’t ever discount it. Ideally find a forum where you can submit a portfolio review, especially if you think you are ready to be in business.
If enough people say “you aren’t ready,” you probably are not. It’s easy to say “but my clients love my work” or “everyone tells me I am awesome.” It is not easy to listen, realize, take a step back and re-assess. It is painful, but it is worth it. Getting feedback from professionals who have been in your shoes is invaluable. THANK any one that offers to help you even if you respectfully decline to follow their ideas or listen to their feedback. Then thank them again because they took time out of their day to help you.
Once you have found a forum of peers, rely on them for checking of your work. Very few photographers ever reach a point where they require zero input from peers or mentors. It may not mean a review of every session on a broad forum, but it is immensely helpful to develop a network of peers and supporters that can listen to your ideas and eyeball your work before you take it mainstream. Even the most brilliant photographers occasionally have an image in their portfolio that just doesn’t fit or just isn’t them.
And if once this is done, if you aren’t ready, don’t be afraid to temporarily pull down your website. Take some time, then fill it up with strong and beautiful images that are definitive of your style. We have all been there, we all have early work that makes us cringe, we’ve all jumped the gun a little too soon. Six months or so might feel like an eternity, but it’s shorter than the time it would take you to get a degree or certificate in school or to complete an apprenticeship… so certainly that’s not too long to learn and start over.
And if you are ready, go forth and conquer. Continue to grow. Network with local peers. Give back to the community and help new photographers find their way — it doesn’t mean sharing your list of vendors or your secrets, but it means providing positive direction and education where and when you can (and you won’t always have the bandwidth to do so). By doing this, you will help better the industry by stressing the importance of knowledge and skill.
If you took the time to read this, thank you. If you have questions, please feel free to message me or leave a comment.
And to put it into perspective: an image from when I THOUGHT I was ready compared to where I am today. Five years later.

OMG Kristina, these are the MOST perfect pictures I’ve ever seen!! I have to say that I cried looking at them, because they are so very beautiful!…and I’m not being partial just because they are my Grandchildren!! Thank You, Thank You, for capturing these amazing shots!! You are fantastic!!!
I love it Kristina. Thank you soooo much!!!!