I am really pleased to announce that we launched SnapShop Workshop’s first product offering Oh Snap! Quick Tips for Fab Pics. My partner Andrea and I formulated this plan almost a year ago, and it took getting through our busy seasons, managing job transitions, children and family to move it to fruition. But it’s out, and we are proud of what we created. In sum, these workshops are packages that other photographers can purchase, rebrand, modify to their style, and deliver to their clients. And as you also know, I have taught quite a few these on my own, to my own clients.
I thought I’d provide some background on why we thought this product was important and why we like it so much.
It’s all the rage for photographers to develop workshops. There are countless workshops out there that range from teaching Moms with a Camera (MWAC) how to shoot… how to edit… how to go into business… how to brand… and so on. But not everyone has the time or effort to develop a workshop, and not everyone should. Just like good and bad photography, there are good and bad workshops. I spent 13 years at IBM, nine of which were in Corporate Learning. I lived, breathed, ate and slept training. So when I decided to “write a workshop,” it was not on a whim. It was no different than what I have done for most of my professional life. It just happens to focus on photography versus technology. I think it’s important that you know that while it’s a trend, and people say “jeez, isn’t everyone doing it these days?” I have been doing this for a long time.
So the next question is why on earth would we want to teach our clients how to take better pictures? Won’t that cost us our jobs? And won’t that encourage people to try to go into the market and further saturate it with MWAC who shouldn’t be there? And what if people who know nothing about teaching tackle this and just pass on bad information? Is this just an easy way to make a buck?
We feel very strongly that our clients are smart, educated and have a good sense about them. We are incredibly grateful for them, and we value their thoughts and opinions. We know that our clients understand that it takes more than a nice camera and a 2-3 hour workshop to become a professional. In fact, we spend time educating them about our journey, and our mistakes and lessons learned. They walk out of our workshops knowing just how difficult it is to master the craft and build a profitable business.
We also think it is a GOOD THING if our clients know how to use their cameras. Really. We are secure with ourselves and our value add and our talent. We don’t really feel like we need to hide what we know on an introductory level. There is absolutely nothing wrong with a client wanting to understand the functionality of their cameras that they spent so much money on. Additionally, if they are educated on composition, perspective, bad versus good post-processing, then they are much better able to understand how to select a qualified and competent photographer when it comes to that time. Our workshop focuses on getting it right, IN THE CAMERA, as step one. That is something that anyone with a DSLR should be able to do. Does it mean they will stop hiring professional photographers? Gosh, I hope not. In fact, I make sure I let my clients and workshop participants know that I still pay a professional full price for MY family sessions because how on earth will I ever get GOOD photographs of ME with kids and husband?
We believe that workshop or not, there are some new photographers who might be attending our workshop with hopes to start their own business. Depending on your market, this might be inevitable and it’s your choice if you want to teach to them or not. My opinion is that there are hundreds of resources available that sell branding, pricing, actions and business plans with just the requirement of a blog or website — there are considerably more of these amazing money making resources than there are workshops to actually TEACH people how to USE a camera. We developed our workshop so that you could communicate first hand your journey, your time and effort and participants can understand that it is not an overnight process, but can take years. We also believe that by attending your workshop, they will begin to develop an understanding of basic skills that perhaps they were lacking even though they had already purchased all the “in a box” marketing, business, pricing and brand elements. In this case, our workshop can actually help set expectations and perhaps stem the flow of hasty market entrants.
Our workshops are also FUN. It’s a morning or night out, without the kids, focusing on something that we love. Our participants get a chance to hang out, chat, and learn. The cost is reasonable. They get an amazing 70 page workbook as a take-away. Is it a lot of hard work to get a workshop up and running? Yes, sort of, it gets easier, but it’s work. Will we make a fortune teaching these? Perhaps not a fortune, but definitely profit. More so if you consider the incremental clients you may gain. And sometimes we get so caught up in being the untouchable all-knowing photographer that we forget to connect and make it real on a different level with our clients.
We would love to be able to screen every professional photographer who has purchased our workshop and make sure they understand how to effectively deliver our content and to make sure that they are “good” photographers. If you are in business with a studio name and website, you can purchase it. We provide you with almost everything you need to run a workshop. We’ve been really thoughtful about this and tried to provide you with common pitfalls and how to avoid them, things you can do to prepare, and a basis of talking points for every slide. We believe in you, as we believe in our clients. And if you invest in our product, we will do everything we can to help you be successful.
That said, we do reserve the right to decline your purchase and refund your money if we feel that your portfolio (as displayed in the website/blogsite you provide upon purchase) is not displaying basic fundamental issues that this workshops instructs upon.
We know we are not alone in our line of thinking. There are other photographers that have built workshops for their clients — wonderful, reputable photographers that we respect and admire. There are even other photographers who have built similar workshops to sell to other photographers. We have immense respect for them and we are happy that they have a competitive product that will drive us each to be better.
With that, if you are a photographer interested in seeing what else we have to say, please visit www.snapshopworkshops.com, follow us on Twitter and friend us on Facebook. If you are client looking for a workshop in your area, please contact us at snapshopworkshops@gmail.com and we will do our best to find you someone to connect with!
Thank you!
So excited!!
Ah, nice capture!